WhatsApp is one of the most-used messaging applications in the entire world – and it may be the future or marketing in a post-SMS world. Using WhatsApp, businesses can contact customers on their preferred platform – with updates, promotions, reminders and much more.
But is using WhatsApp for business a good idea? In this article, we’ll explore the growth of this messaging app, and explain why it may be a good idea for more businesses to adopt WhatsApp as one of their social marketing channels. Let’s get started now.
WhatsApp Has More Than 1.5 Billion Users
Currently, WhatsApp is the largest social messaging app in the world, with more than 1.5 billion users worldwide. It’s the largest messaging app by far, eclipsing Facebook Messenger. Not only is WhatsApp popular, but it’s incredibly flexible, allowing for group texts, media sharing, sending and receiving documents, and much more.
The only social media channel with a larger reach than WhatsApp is Facebook, the parent company of WhatsApp, which has more than 2.27 billion monthly users.
Given how many customers use WhatsApp on a daily basis, developing a strategy for business communications with WhatsApp users is a great idea. Why? Learn more below!
Customers Want To Contact Interact With Businesses Using Social Apps
According to statistics collected by Sprout Social:
- 45% of customers contact businesses on social media with a question or inquiry before contacting customer service
- 21% of customers prefer to message brands instead of using a customer service system
- 21% of consumers are more likely to buy from brands that they can easily reach on social media
- 73% of customers want to see posts about discounts and sales on social media
These statistics make it clear – social media and messaging apps like WhatsApp are critical for an effective marketing and customer service strategy in 2019 and beyond.
Get Started With SpeakEasy + WhatsApp – And Reach More Customers!
WhatsApp is a powerful marketing tool, especially for multinational companies. SpeakEasy allows multinational companies to leverage their team’s personal networks on WhatsApp and distribute timely, relevant content directly to those who matter the most.
Sign up for SpeakEasy today and see how it can help you reach more customers, sell more products, and enhance customer satisfaction with your business!