Over 84% of all social sharing occurs over private, direct messaging networks like WhatsApp, SMS, Telegram, and many others, yet 90% of marketing budgets are spent on public channels.
That’s a problem for businesses and marketers alike. It only makes sense to meet your audience where they communicate the most – via Dark Social.
Dark Social is a channel where direct messaging and real influence occurs. Dark Social channels include SMS, chat, private messaging services, and email. Typically, these channels are one to one, yet may be one to many such as a group text.
SpeakEasy is the first tool & platform that lets you activate your brand advocates (Employees, Ambassadors, etc) to engage easily influenced, personal networks through SMS & WhatsApp.
Leveraging true, social intelligence versus artificial sources, SpeakEasy is driven by true influence based on true knowledge of personal network relationships.
Fact: 95% of mobile messages are read within 3 minutes of being sent.
Fact: 84% of consumers trust recommendations from family and friends about products and services.
Fact: 74% of consumers identify word-of-mouth as a key influence in their purchasing decisions. services.